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Modern store brands (SB) or private labels (PL), which are now more commonly referred to as private brands, are typically owned and promoted by retailers, manufacturers and distributors. Customers have been purchasing Private-label products from mass merchants and supermarket stores. The consumer shift toward private labels benefits retailers as well, since private labels are typically more profitable for them. Will this trend continue? Only if stores create a compelling operational model and private-label strategy.
No Spicy No Life is a Direct To Consumer (DTC) private label that began at the peak of the pandemic with the objective of connecting local micro-food manufacturers in various states in Malaysia with home makers and food lovers, enabling new revenue streams for the manufacturers and easy access and know how to finding authentic local food.
No Spicy No Life is a private label developed by Commerceplus with the Ecommerce team managing all aspects of the business from research, product development, setup, warehousing, fulfilment to promotion and digital marketing via Multi-Channel, Content Marketing and smart marketplace tactics . The brand grew into a six-figure brand within the span of 12 months with a strong conversion rate and high repeat purchases of 20%.
No Spicy No Life (NSNL) is a Direct To Consumer (DTC) private label with a mission to spice up the kitchens and lives of passionate home cooks with easy to cook recipes and amazing tasting food. It has developed a series of premium instant noodles, frozen foods, and cooking pastes inspired by a dominant Malaysian Cookbook, from Nyonya flavours to Penang Hawker Fare and now expanding to include flavours from Thailand, Sichuan China as well.
The Penang Prawn Mee paste, also referred to as Hokkien Mee, was the first item to be introduced by No Spicy No Life. Within a month of the launch, No Spicy No Life went on to launch a series of Nyonya cooking pastes.
No Spicy No Life main goal is to provide their dedicated home cooks with delicious recipes that will spice up their kitchens and lives. They collaborated directly with manufacturers to develop a series of noodles with popular and also unique flavours to excite the market. The brand is built on Shopee, Lazada and subsequently launched on Grab Mart, AirAsia Fresh, Facebook Shop, Instagram shop and also its own website. To encourage people to try the pastes and noodles, they run various promotions, make recipe and cooking videos, leverage influencer marketing and also interact directly with consumers to share recipes, and more.
The pandemic and stay-at-home orders accelerated online shopping. E-commerce needs to become a consideration rather than an afterthought. From packaging and design to advertising and social media ecommerce strategies, private label products should resonate and feel authentic to consumers.
The best way to ensure that your businesses actively engage customers throughout the evolving shopping journey is to adopt a 360-degree strategy that combines traditional and digital marketing and incorporates growing third-party intermediaries.
Online businesses must constantly be aware of ways to keep their Brand and Products in front of the eyes of their customers. Commerceplus Ecommerce Solutions assisted with the development of end-to-end Ecommerce strategy and manage day-to-day operations which includes:
Choice of colours, fonts, logo, and overall design will all reflects brand’s visual vocabulary. The next step we assisted on look, feel, and voice of the brand that was carried through all marketing channels – from the website, to social media (NSNL Facebook, NSNL Instagram & NSNL YouTube), advertisements, and packaging.
Created a content marketing strategy that tells the story the company wants to share with its target audience and implemented a social media presence to engage directly with the desired potential customers.
Assisted them in identifying and managing a storage space that meets their needs, from inbound handling, optimizing storage space according to pastes and stock movements. Optimizing the area to minimize costs, manage inventory, and efficiently complete orders. Hired, trained and managed staff to meet order demand and Implemented technology to automate inventory tracking, fulfilment and shipping.
Online marketplace storefront setup in Ecommerce platforms Lazada / Shopee / Grabmart / AirAsia Fresh with well strategize site map to ensure customer can find what they need easily.
The functional and category experts at Commerceplus handled the onboarding, launch, and marketing campaigns for NSNL as well as the regular management of the brand’s stores on Lazada and Shopee. They also succeeded in getting NSNL listed on Instant Commerce through GrabMart.
Implemented back-and-forth order and inventory synchronization for real-time visibility of product-specific stock availability across all of NSNL marketplaces. Set different names for each item’s size, colours, and variety for seamless tagging of online and inventory management and also assisted NSNL suppliers migrate to the new naming system.
As a proactive partner for e-commerce brands, Commerceplus not only sets up and operates online stores and marketplaces for brands, but also trains and upskills staff on e-commerce tools and practices. Employees were trained to be more adept with answering customer queries, developing a custom FAQ used across the marketplace and communications channel such as Facebook Messenger and WhatsApp.
To maximize efficiencies, cross channel management platforms were used to automate the order processing, inventory management, picking and packing orders, among other things.
Processing Orders for Shopline to track all the information and processes, including order entry, inventory management, fulfilment and after-sales service. Assisted with Product Onboarding to increase customer satisfaction and loyalty, lower your customer acquisition costs (CAC) and to sell more products increasing to increased Lifetime Value (LTV).
To support business owners in realising their goals, Commerceplus was created. We offer a full, one-stop solution, from branding and content production to shipping, delivery, and customer service. Having developed businesses like No Spicy No Life, we take pride in being growth experts at every stage of the online sales process. Are you prepared to write the next success story? Let’s Work Together, Send us an email at contact@commerceplus.asia or get in touch with us to arrange a quick 30-minute audit.