Social media platforms are frequently changing their algorithms to customize what users see in their feeds. The chance of your target audience seeing your organic
Introduction ROAS, or Return on Ads Investment and sometimes loosely termed as ROI, is a common performance marketing term used to identify past and potential
What is Variable Cost? A variable cost is a corporate expense that changes in proportion to how much a company produces or sells. Variable costs
Mega Sales is a term mostly used in Southeast Asia to describe the increasing number of significant sales occasions that are caps the peak year
Introduction Being a marketer, one of the first lessons you get is that your audience is everything. Make sure you’re producing the best creatives if
Introduction Modern store brands (SB) or private labels (PL), which are now more commonly referred to as private brands, are typically owned and promoted by
Introduction Consumer buying behaviour has changed drastically with Ecommerce options available to them. They have more choices of where to do their research, read reviews,
A Social Media Ecommerce plan can aid in brand visibility, customer communication, and increased sales for your online store. In this article, we’ll go through
Hello 2022! We are fourth week into it, and yet we are still in awe of the big positive shifts we experienced in 2021. It’s