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Consumer buying behaviour has changed drastically with Ecommerce options available to them. They have more choices of where to do their research, read reviews, compare prices and purchase. Traditionally, tyre industry has always been driven by car workshops as the key point-of-purchase. The big question mark is, will it stay the same 5 years from now?
Goodyear, a global Tyre manufacturer has the ambition to establish an online retail channel to reach new consumers. It wants to increase its online presence using DTC Ecommerce (direct-to-consumer) and create an ecosystem to support current offline workshops. It has more than 200 workshop partners and wanted to improve the consumer experience for buyers. To achieve this ambition, Goodyear has partnered with Commerceplus to create the Ecommerce ecosystem.
GoodYear is world’s largest tire manufacturing company founded by Frank A. Seiberling in the year 1898. It employs nearly 72,000 people and produces its goods in 55 locations across 23 different nations.
Its two Innovation Centres in Colmar-Berg, Luxembourg, and Akron, Ohio, work to create cutting-edge goods and services that raised the benchmark for the industry’s performance and technology.
In 2005, Goodyear launches RunOnFlat Technology – first tyres that can run up to 80kph for 80km with punctures. Goodyear has received multiple awards from leading automotive companies, such as, Toyota, Perodua, Honda and Inokom. On the top of that Goodyear Malaysia was recognized as the Most Trusted brand for the tire category by Reader’s Digest for the seventh consecutive years.
In order to meet the expanding demands of various market segments, Goodyear Malaysia also imports a large quantity of tyres from its sister plants in other Asean member countries. As a result, it is increasingly well-positioned to benefit fully from the AFTA’s market liberalisation.
2 Goodyear official stores were set up on the Ecommerce platforms that have the highest traffic (Lazada & Shopee). Each purchase that comes in will be directed to a workshop nearest to the customer at their preferred timing. This method has solved a few key problems:
To achieve all this, Commerceplus worked closely with Goodyear to build the whole ecosystem to enable a DTC experience:
To support business owners in realising their goals, Commerceplus was created. From branding and content creation to shipping, delivery, and customer service, we provide a complete, one-stop solution. We take pleasure in being growth experts at every level of the online sales process, having grown brands like GoodYear. Are you prepared to write the next success story? Let’s Work Together, Send us an email at contact@commerceplus.asia or get in touch with us to arrange a quick 30-minute audit.