The Role
We’re building our e-commerce operations capability from the ground up and need someone who can hit the ground running. You’ll be the go-to expert managing multiple online stores across Shopify and/or EasyStore platforms, setting up sophisticated marketing automation in Klaviyo, and driving continuous improvements that actually move the needle on sales and conversions.
This isn’t a “manage product listings” role. We need someone who understands the full e-commerce stack, can troubleshoot technical issues, migrate platforms without drama, and work seamlessly with our digital media team to turn campaigns into revenue.
What You’ll Actually Be Doing
E-commerce Platform Management & Optimization
- Manage day-to-day operations of Abaro site and multiple client stores on Shopify and/or EasyStore
- Implement theme customizations, app integrations, and workflow improvements (no-code/low-code preferred, but comfortable with basic HTML/CSS)
- Conduct regular site audits for performance, UX, and conversion optimization
- Monitor and improve core e-commerce metrics (CVR, AOV, bounce rate, site speed)
- Troubleshoot technical issues and coordinate with developers when needed
Platform Migrations & Client Onboarding
- Lead client site migrations between platforms (Shopify ↔ EasyStore, or from other platforms like WooCommerce, Magento, etc.)
- Create migration playbooks to standardize processes and minimize downtime
- Manage project timelines, client expectations, and post-migration support
- Evaluate which platform (Shopify vs EasyStore) best fits client needs and budgets
Klaviyo & Marketing Automation
- Build and optimize email flows (welcome series, abandoned cart, post-purchase, win-back)
- Create advanced segmentation strategies based on customer behavior and purchase data
- Design, test, and analyze email campaign performance
- Integrate Klaviyo with e-commerce platforms and other marketing tools for seamless data flow
CRM, Loyalty & Retention Programs
- Set up and manage loyalty program platforms (Yotpo, Smile.io, EasyStore loyalty features, or similar)
- Plan and execute WhatsApp marketing campaigns via WABA or third-party tools
- Map customer journeys and identify retention opportunities
- Track and report on LTV, repeat purchase rate, and retention metrics
Cross-Functional Collaboration
- Work closely with our digital media team to align site experience with ad campaigns
- Provide technical guidance to ensure campaign landing pages are optimized
- Share insights from site data to inform media buying decisions
- Create SOPs and train team members on platform management basics
What We’re Looking For
Must-Haves:
- 2-4 years hands-on experience managing stores on Shopify OR EasyStore (or both – that’s a bonus!)
- Not just product uploads – we’re talking theme customization, app management, optimization, and platform troubleshooting
- Proven Klaviyo expertise – you’ve built flows, managed segmentation, and can speak to results you’ve driven
- Strong understanding of e-commerce fundamentals and key metrics (CVR, AOV, CAC, LTV, etc.)
- Basic HTML/CSS knowledge for troubleshooting and minor customizations
- Ability to juggle multiple projects and clients without dropping balls
- Data-driven mindset – you make decisions based on numbers, not gut feel
- Excellent communication skills (you’ll be client-facing)
- Self-starter who can work independently but knows when to ask for help
Nice-to-Haves:
- Experience with BOTH Shopify AND EasyStore (huge plus – makes you invaluable for migration projects)
- Platform migration experience (between Shopify, EasyStore, WooCommerce, or other platforms)
- Experience with loyalty platforms (Yotpo, Smile.io, LoyaltyLion, or EasyStore’s native loyalty features)
- WhatsApp Business API or CRM tool experience
- Google Analytics/GA4 proficiency
- Agency or multi-brand e-commerce experience
- Experience training/upskilling team members
- Familiarity with regional payment gateways and shipping integrations (iPay88, Sendle, Pos Laju, etc.)
What Won’t Work:
- “I’ve used Shopify/EasyStore once or twice” – we need someone who lives and breathes this stuff
- No marketing automation experience – Klaviyo (or similar ESP) experience is core to this role
- Can’t manage ambiguity – you’ll be building processes, not following existing ones
- Only content/product upload experience without technical understanding
What You’ll Get
- Competitive salary commensurate with experience (see details below)
- Opportunity to build and shape our e-commerce operations from scratch
- Work with diverse brands and industries (Abaro + multiple client sites)
- Exposure to both Shopify and EasyStore ecosystems (if you only know one, you’ll learn the other)
- Collaborative team environment with digital media specialists
- Professional development and upskilling opportunities
- [Add any other benefits: health insurance, flexible work, equipment allowance, etc.]
How to Apply
Send your CV along with:
- Portfolio/case studies showing stores you’ve managed or migrated (Shopify, EasyStore, or other platforms)
- Examples of Klaviyo flows or email automation you’ve built (screenshots or results data are fine)
- Brief cover note (2-3 paragraphs max) answering:
- Which platform(s) have you worked with most? (Shopify, EasyStore, or both?)
- What’s the most complex e-commerce project you’ve handled?
- Share one specific result you drove through site optimization or email automation
- Why are you interested in this role?
Applications without portfolios/examples will not be considered.