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Accelerate your ecommerce business in any region, any market.
We audit your Shopee, Lazada and TikTok Shop accounts and find the contribution margin: fees to cut, budget and effort to reallocate, promotions to fix, and topline GMV to grow without growing the cost. Then one consolidated team runs the account, with a fifth of our fee at risk against the number.
of a Mall sale taken by the platform, post-discount
brand stores run across MY • SG • PH • VN • ID
operations, media, content, live and reporting
Mall commission bands moved again on 14 Aug 2026; fashion with cashback now reaches 27–28%. Statement lines use mid-range Malaysian benchmarks. Your numbers will differ. That is the point of the Report.
Shopee's marketplace revenue grew 65.6% in Q2 2026 on 28.4% GMV growth. Mall commission bands rose again in Aug 2026. All-in: a quarter to a third of a post-discount sale.
Shopee's Co-Fund Voucher Programme splits 50:50 with you and enrols you automatically unless you exit three days before the paid phase. A 20% seller-funded voucher cuts net revenue by about 38%.
Keywords, bids and placements are automated. What still decides performance: which SKUs carry budget, when to refuse a budget suggestion, and ROAS targets set to your margin instead of the platform's default.
Content commerce went from 20% of platform GMV in 2024 to 37% in H1 2026. It is a weekly production line, not a campaign, and you cannot hire a line.
The person who understands assortment, promotion architecture and category economics is not a media buyer. 86% of Malaysian marketers are actively looking; the good ones leave in two years.
Pinduoduo's own app launched in Malaysia in Dec 2025 and ships by sea in 15–30 days. It shows in no marketplace GMV data, including whatever your current agency reports.
Not an audit that hands you a list, and not five vendors who each report their own number. One pod runs store operations, commerce media, content, affiliate and live, and the finance reporting they roll into, against one P&L that we and you read the same way.
listings · promos · vouchers · enrolments · CS
GMV Max judgement · SKU budgets · ROAS
shoppable video · AI in workflow
creator outreach · hosted + AI live
contribution per SKU · monthly · statements
what the machine cannot decide
Savings on fees, vouchers and returns. Reallocation of budget and effort to the SKUs that earn it. Promotion adjustments that stop buying GMV at a loss. Topline growth at the same cost base.
Contribution is read from settlement, ads and order data, so it can be tracked on every account monthly without your cost file.
Which GMV Max budget suggestions did you decline last month, and why?
Every fee line, voucher, enrolment, penalty and return for 90 days, from your seller centre exports.p>
One contribution view, one set of definitions, up to 300 SKUs. Shopee and TikTok Shop count orders differently; that alone skews a read by over 25%.
Each line in dollars, ranked by what is recoverable this quarter: savings, reallocation, promotion fixes, growth at the same cost.
A 90-minute walkthrough, the workbook and a fix list with owners and dates. Yours to run in-house if you want to.s.
Prices in US dollars, invoiced in your local currency, excluding local tax. Retainers carry a fixed fee plus a percentage of sales, and 20% of the fixed fee is at risk; invoiced only when measured incremental contribution over the trailing 90 days clears the baseline agreed at signing.
one-off · 21 working days
Accountable for: a number. Where contribution goes, and how much comes back this quarter.
Credited in full against month one of either retainer.
Get the Reportper month + % of sales · 6-month minimum
Accountable fo contribution margin growth in one market. Not GMV growth.
per month + % of sales by category · 12-month minimum
Accountable fo regional channel contribution, reported at board level across two markets.
Above the published range. Three or more markets, daily live, or an owned-channel build is quoted, not listed.
Scope it properly
Four clauses, the same in every contract.
If you cannot see it on a settlement
statement
from Shopee, Lazada or TikTok Shop,
it does not count towards
the number.
The Report identifies at least $7,500 of recoverable 90-day contribution opportunity, each line priced and traceable to a statement. If it does not, we refund the fee and you keep the workbook.
Incremental contribution is measured before COGS, from settlement, ads and order data, against the same period the previous year. Adjusted only for changes agreed in writing before we start.
Platform fee changes, stock-outs and pricing decisions taken without us are excluded in both directions. No credit for a windfall, no penalty for a warehouse.
Our liability is capped at the fees you have paid us. You grant read access to settlement, ads and order data for the term; anonymised aggregates may be benchmarked. Named data never leaves the engagement.
A fixed-fee, 21-working-day read of where your contribution margin goes, up to 300 SKUs in one market: every deduction priced, every recoverable line ranked, the GMV Max structure audited against your margin, and a costed plan for this quarter.
Paid rather than free on purpose. A free audit gets skimmed and filed. This one gets read, because it names the number. Most brands who buy it go on to a retainer, plenty run the plan themselves, which is a fair outcome for both of us.
We reply within one working day with a scoping call slot and the data-access checklist. Two reports run at any one time; if the queue is full we will tell you the start date.
Within limits. Your account manager works for the platform, and the fees, the co-funding programmes and the campaign enrolments are the platform's revenue. They will help you sell more. They will not help you pay less.
Ask them for last quarter's deductions reconciled to your settlement statements, and the GMV Max budget suggestions they declined. If they can produce both in a week, keep them.
No. GMV is bought with deeper discounts and heavier ad spend, and both cost you more than they return at current take rates. We put our fee at risk against the thing you can verify on a statement.