Affiliate marketing on TikTok can be a great way to earn income by promoting other people’s products or services to your audience. As one of the most popular social platforms, TikTok is of great interest for many influencers and marketers. However, TikTok affiliate marketing can be pretty different from doing promotions on other social networks due to the platform’s target audience and unique features.
Why TikTok Affiliate Program
TikTok users may view and buy your items through the following channels: short videos, livestream, and showcase. TikTok’s affiliate program is necessary because it can benefit both creators and brands. It provides a cost-effective and trackable way for brands to promote their products while allowing creators to earn money by promoting products they believe in.
The affiliate program allows creators to earn money by promoting products and services of brands. The creators can earn a commission on sales generated through their referral link. Affiliate marketing is highly trackable, which means that brands can monitor the performance of their campaigns in real-time. They can see which creators are generating the most sales and adjust their strategy accordingly.
How to setup a TikTok Affiliate plan
1. Collaborate with creators
TikTok Shop includes affiliate plans that allow brands/sellers to collaborate with creators through the Shop. After an affiliate is established, you will pay influencers a commission on purchases. You can invite creators to your affiliate if you have a list of those you wish to work with.
Here are the plans:
Shop Plan
A shop plan enables you to set a universal commission rate for all products in the seller centre. Shop plan also allows TikTok creators to promote all your products in your TikTok shop.
Once you’ve set the commission rate, all your store’s items will be accessible for TikTok creators to advertise and sell, and the creators will receive the commission rate for successful sales. It can help you in increasing traffic to your items and increasing revenue.
Open Plan
An open plan is visible to all creators who are qualified for affiliate. Creators interested in the respective products will apply for selling the products and can start doing so once their applications are approved.
You may go to open plan, choose one or more products, and establish a commission for your products. Moreover, you may provide a pitch that describes the essential features and benefits of your items so that TikTok producers know how to market them.
Targeted Plan
A targeted plan allows you to invite targeted creators to promote products for you. Creators can start promotion after they accept your invitation.
You may make a targeted plan, choose one or more products, and fix a commission, after which you can choose up to 30 TikTok creators. It is preferable to initially contact your potential creators. You may manage creators and monitor their product addition status under Manage Creators. You may also take the creators out of your strategy.
2. Reach out to right TikTok Influencers
As a brand, it is critical to find the TikTok influencers who will be successful in leading your TikTok marketing strategy.
Here are the few steps ahead that will help you reach TikTok influencer.
Do your research:
Just because someone has a large following doesn’t imply, they’ll be the greatest Creator to work with. When deciding, consider the following:
- What types of videos do they create, and how frequently do they post content?
- Do they appear to share your brand’s values?
- What is their app engagement rate?
- Do they respond to comments or interact with other Creators?
- Have they previously worked with any other brands? Any in particular in your field?
Check Creators Engagement Rates
On TikTok, a Creator’s engagement rate is much more important than their follower numbers, even more so than on Instagram. You’ll want to work with people who can genuinely influence their audience, not just people with large follower numbers. It’s easy to gain followers but only the best Creators can cultivate engaged and loyal audiences.
How to calculate a Creator’s engagement rate:
Reach out with a Personalized Message
Personalization is the key! Don’t just send a generic message to all the influencers on your list. Personalize your message by addressing them by their name and referencing something specific that you like about their content.
Make sure you’re clear about what you’re looking for from the influencer, whether it’s a social media post, a blog review, or something else. Be specific about the details of the collaboration, including the timeline, compensation, and any other requirements.
How does TikTok Affiliate work
TikTok Affiliate is a program that allows TikTok creators to earn money by promoting products and services through their TikTok videos. Here’s how it works.
- Joining the TikTok Affiliate Program: TikTok Affiliates can join the program by registering on the TikTok Affiliate website. Once registered, they will receive a unique referral link that they can use to promote products and services.
- Promoting Products: TikTok Affiliates can promote products and services through their TikTok videos. They can create videos highlighting the products or services and include their referral link in the video description.
- Earning Commissions: When someone clicks on the TikTok Affiliate’s referral link and makes a purchase, the Affiliate earns a commission. The commission rate varies depending on the product or service being promoted and the advertiser’s agreement with TikTok.
- Payment: TikTok Affiliates are paid their commissions on a monthly basis, typically via PayPal or direct bank transfer. The payment threshold may vary depending on the country, but it’s usually around $100.
It’s important to note that TikTok Affiliates are required to disclose their affiliate relationship with the advertiser in their videos and follow TikTok’s community guidelines and advertising policies. Additionally, the success of a TikTok.
Affiliate depends on their ability to create engaging content and promote products that are relevant to their audience.
Final Thoughts
With many major brands shifting to TikTok affiliates and advertisers who decide to take their marketing efforts to TikTok can expect good conversion rates. TikTok also enables marketers to explore new methods of advertising that are fun, trendy, and creative. TikTok advertising is also relatively cheaper compared to traditional and mainstream methods, and content spreads much faster on TikTok as compared to other platforms.
TikTok is no different from other social media platforms. You need to build a community where viewers will be delighted with your provided content. If you have any queries, feel free to reach out to our team at contact@commerceplus.asia or get in touch if you need clarity on TikTok Affiliate Marketing. And we’re here to help with all of them! That’s our specialty after all!