The Best Way to Improve Conversion Rates – Invest Time in Growing Your Reviews

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Ever wanted to improve conversion rates for your Ecommerce store and marketplace store? We are pretty sure this hits stronger, especially during a pandemic as everyone is going online. We’d say your best bet is to invest time in growing your reviews.

Sounds too simple? Actually, those words meant more than just a form of feedback. Reviews are part of the content that generates a compounding effect for your Ecommerce business. You will be able to catch your conversion rate % grows exponentially as your reviews stack up in favor of your E-store.Leverage product reviews to improve conversion rates

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And here are some noteworthy ideas on the thread below:



Best Way to Improve Conversion Rates – An Overview

1. Use promotions and add-ons to bring in the first sales

For a new brand and new product listing, the hardest hurdle sometimes is to get the first 10 to 15 sales, because customers don’t just see what’s available, they also want to know what other people think about the product. Utilize free credits or free trials to boost your brand. Consider topping up some money if it responds well. We’d recommend people to curate some content prior to taking any promotions into consideration, though.

2. Encourage customers to leave a review with stickers and sharing incentives

Invest in a “Thank you sticker” on the box or insert it into packaging. We personally think it is a nice touch to make an impression. In other words, it’s a simple way remind customer to take a picture or video of their unboxing. Perhaps, you can run a simple contest like a “Share and Win” to encourage customers to share on the review pages or the social pages and tag you in it.

Remember, the review stays on the page for a long time and a real customer’s voice sticks around much longer than a paid influencer anytime! Research shows that when you hit 21 reviews on a product, that’s when you gain traction and conversion rates start improving. Throw in a picture and video and it adds up to the CR%!

3. Repurpose and distribute the reviews

Use the reviews in your ads, or your website, or your storefront designs. A great structure often follows this thought process….


Why should I buy?

2⃣    What are other people saying?

3⃣    Is there an urgency to get it now?

In fact, other customers who left that reviews love to get featured as well… It feels like they are heard, and are part of a community too.

4. Responding to customers reinforces new review contributions

A simple thank you re-engages existing buyers when they see that notifcation and offer the brand a valuable canvas space to leave notes for other customers to read hint*upsell or cross sell opportunity.

Make it a point to reply to every positive and negative review. Small details matter in the world of Ecommerce and that review sticks on the wall whether we like it or not. Let the other customers judge us on our service recovery and professionalism, not our personal opinions.

5. Get the customer support team involved

Set aside fix times for review management.

They can use reviews to reference product listings and improve conversion rates. They can take that and share with the team to influence the future promotions and product developments.

The compounding effect of reviews is apparent in marketplaces like Shopee, Lazada, Taobao, Amazon because customers like to filter by the top review products and also see what other buyers are saying before making that purchase.

If you are a brand owner and marketer, spend some time to browse through the store ratings and product reviews, your next campaign and promotion could be waiting for you in there. Alternatively, engage an Ecommerce enabler to find out more!

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2 Responses

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